Marketing Resource Centre

Marketing essentials

• Your marketing plan
• Your target market
• Set prices
• Create a brand
• Do a SWOT analysis

• Your website
• Ecommerce
• Search engine optimisation
• Online and PPC advertising
• Email marketing
• Apps and online tools
• Content marketing

Online marketing

• Media advertising
• Mailings

Advertising

Social media

• Twitter
• Facebook
• LinkedIn
• Instagram
• Pinterest
• Social media strategy

• Sales strategy
• Getting customers
• Pitching
• Negotiating
• Managing sales staff

Sales

• Understanding your customers
• Customer loyalty
• Customer service
• Selling more to existing customers
• Customer complaints

Customer care

• PR
• Networking
• Exhibitions

PR and promotion

Market research

• New product research
• Sector trends
• Questionnaires, surveys and focus groups
• Market analysis
• Benchmarking
• Choosing a market research agency

Start-up Resource Centre

Start up business ideas

• Types of business
• Testing business ideas
• Product development
• Is running a business really for you?
• Start up stories

• Registering as a sole trader
• Setting up a limited company
• Business names
• Buy a franchise
• Buying a business
• Starting an online business
• Setting up a social enterprise
• Small business support

Set up a business

• Write a business plan
• Business strategy

Business planning

Skills and wellbeing

• Dealing with stress
• Leadership
• Manage your time
• Self-confidence

• How to work out tax and NI
• Accounting and bookkeeping

Tax and National Insurance

• Start up costs
• Start up funding
• Setting prices
• Cash flow

Financing a business

• Looking after your customers
• Promote your business
• Your marketing strategy
• Sales techniques
• Research your market
• Creating and optimising a website

Sales and marketing

Business law

• Licences and registration
• Protecting intellectual property
• Insurance for business
• Workplace health, safety and environmental rules

• Preparing for business growth
• How to scale up your business
• Funding business growth
• Start exporting
• Personal development

Grow your business

Business IT

• Buying IT for your new business
• Basic IT security

• People management
• Recruitment, contracts, discipline and grievance
• Employment rights
• Hiring employees

Employees

Business premises

• Commercial premises
• Premises security

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